- The short answer
- Side by side
- What a small team pays
- Why DevReply for mobile apps
- Where muro is stronger
- Which one to pick
The short answer
muro is a live chat for websites: a 9 KB script you paste into your site, an AI that answers visitors from your own docs and hands off to you, unlimited conversations and seats on a flat plan, and a hosted MCP server. DevReply is a native chat inside your iOS and Android app, answered from one inbox, with an MCP server your own agent uses to work the inbox and to set the app up. If your users are on a website, muro is a good, cheap fit. If they're in a mobile app, DevReply was built for exactly that.
Side by side
List prices from each company's own pages, in USD, before tax. Checked October 2026; prices change, so check the sources below before you decide.
| DevReply | muro | |
|---|---|---|
| How you pay | Flat monthly or yearly plan by conversations. No per-seat fees | Flat monthly or yearly plan by projects. No per-seat fees |
| Free plan | $0: unlimited apps, users and teammates; 50 conversations a month; history kept forever; 500 MB of files, kept 90 days | No free plan; a 14-day trial, card required |
| Paid plans | Pro $49/mo or $490/yr (500 conversations). Scale $199/mo or $1,990/yr (5,000 conversations) | Solo $19/mo or $16/mo billed yearly (2 projects). Fleet $59/mo or $49/mo billed yearly (unlimited projects). Both with unlimited conversations |
| AI | No built-in bot. On Pro, your own agent reads, sorts, drafts and replies over MCP, with no per-answer fee | Built-in AI that answers from your docs and hands off; 1,000 or 3,000 AI credits a month, or unlimited with your own Claude key |
| Where the chat runs | Native SwiftUI on iOS and Jetpack Compose on Android, React Native and Flutter packages that open the same native screens, and a web script | A web widget (one script tag, Shadow DOM). No mobile SDK listed |
| MCP | OAuth sign-in. Inbox tools plus setup tools (create an app, add platforms, push keys, setup guide) | Bearer API key. Inbox tools: conversations, replies, contacts |
| Built for | Developers answering their own app's users | Indie makers with one or many websites |
Sources: muro.chat/pricing, muro.chat, muro.chat/integrations, muro.chat/docs, and our own pricing. Checked October 2026. muro marks its prices as founding pricing that will go up. DevReply prices are in USD, with VAT added where it applies. Scale's webhooks and in-app nudges are coming, not built yet.
What a small team pays
Take a team of three answering one product for a year, at the list prices above. Neither charges per seat, so the team size doesn't change either bill:
- DevReply: $0 on Free while you stay under 50 conversations a month. Pro is $490 a year, with your agent working the inbox; it covers 500 conversations a month.
- muro: $192 a year on Solo billed yearly ($16 × 12), or $228 paid monthly, with unlimited conversations and 1,000 AI credits a month. Fleet is $588 a year billed yearly if you run more than two projects.
On price alone, for a busy website, muro is cheaper than DevReply Pro and doesn't cap conversations. The real question is where your users are. If they're in a phone app, a web widget has to be shown inside a web view, and that's the part DevReply replaces.
Why DevReply for mobile apps
- A native screen, not a web widget. DevReply's chat is SwiftUI on iOS and Jetpack Compose on Android, with no web view. The React Native and Flutter packages open those same native screens. muro's install guides cover websites and web frameworks (Next.js, React, Vue, Rails, Laravel and more); we found no iOS or Android SDK on its site.
- Reach the user after they close the app. Replies arrive live while the chat is open, then as a push notification or an unread bubble over the app, and by email on Pro with a button that opens the conversation back in the app. muro's widget lives on a web page; we found no push notifications to a phone on its site.
- Context a phone has. Each message comes with the device, OS, app version and language, plus anything your app passes, like the user's plan. Open the chat from a paywall with a draft and an error code, and the team sees it as “Opened with”.
- Accounts the way the stores expect. Log in with your own user id, log out on sign-out so the next person starts clean, and delete a user from the app, the inbox or your backend, as Apple requires. There's a per-platform list for Apple's privacy labels and Google Play's Data safety form.
- An agent that also sets the app up. Both products give your agent an MCP server. DevReply's adds setup tools: your coding agent can create the app, add iOS and Android, set push keys and follow the app's setup guide in your repository, then check that it's connected. Free includes these setup tools; reading and answering the inbox over MCP needs Pro.
- A free plan with the SDKs. You can ship DevReply in an app and answer users without a card. muro starts with a 14-day trial that needs a card.
See the guides for SwiftUI, Expo and React Native and Flutter.
Where muro is stronger
- Unlimited conversations. Both muro plans have no conversation cap. DevReply counts conversations: 50 a month on Free, 500 on Pro, 5,000 on Scale.
- Price. $16 to $19 a month for unlimited seats and conversations is hard to beat for a website.
- An AI that answers on its own. muro answers visitors from your docs, in their language, and hands off when it isn't sure, with AI credits included or unlimited on your own Claude key. DevReply has no built-in bot: you bring your agent.
- Many projects, one inbox. Fleet covers unlimited sites for $59 a month. DevReply also has unlimited apps on every plan, so this one is close.
- Webhooks and a REST API on every plan, today, plus email forwarding and automation rules. DevReply's webhooks are still coming.
- EU hosting and a lightweight widget that won't hurt a site's load time.
Which one to pick
- Pick DevReply if your users are mostly in an iOS or Android app (native, React Native or Flutter), you want push, device context and store-ready account deletion, and you want your coding agent to set the chat up as well as work the inbox.
- Pick muro if your users are on websites, you want an AI that answers from your docs out of the box, and you'd rather never count conversations.
Running both a web app and a mobile app? DevReply has a web script too, so one inbox can cover both. Try DevReply free with your own app: no card, unlimited teammates, and the native SDKs on the free plan. Coding agents can read everything about it in llms.txt.